Un jeune entrepreneur est au téléphone, devant son ordinateur portable

New pros, new approaches?

By on 20 September 2018

They are reconverted pastry craftsmen, translators, seamstresses and wine bar managers. They are craftsmen, traders, freelancers, startupers. Because their driving forces are autonomy, freedom and mobility and because they are thirsty for discovery and challenges, they undertake by choice and have opted, out of conviction, for new forms of work and new ways of operating in contrast to traditional patterns. They are new generation professionals. They are the “neopros”.

Beyond this sociological portrait, the figures speak for themselves. 80% of entrepreneurs are under 40 years of age. 36% of them are under 30 years of age. Nearly half are micro-entrepreneurs. We can therefore see the emergence of a new generation of entrepreneurs, who do not undertake things differently from what they are experiencing elsewhere, and who are therefore by nature digital and mobile.

In concrete terms, how do they live their professional lives? As test and learn enthusiastics, these neopros are not afraid of new solutions and do not hesitate for long before entrusting their finances to neobanks and their legal questions to legaltech. For their management, they naturally use an accountatech rather than a traditional accountant. And why should insurance be any different? Especially since their taste for challenge would rather encourage them to reduce the perception of the risks incurred by their activity; and their vision of the traditional insurer would tend to act as a push-back…

Undoubtedly, it is necessary to rethink the coverage of the risks and the approach at all stages of the journey of the neopros in order to support them. This is indeed the case, for example, with the value proposition of Simplis -which offers insurance solutions for self-employed entrepreneurs in just 3 clicks, but also the promise of insurtechs such as Alan or +Simple.

Let us bet that these young professionals will be attentive to those of the insurers who will be able to offer them new solutions that really meet their uses and needs: prepaid, temporary, pay-per-use offers, or even offers that match the porosity of the pro/perso border with which they live their lives. They will also be attentive to those who will be able to set up a customer relationship in the spirit of the times, truly fluid. Because for their confidence as for everything else, they expect immediacy, ease, zero paperwork and no commitment. They want these assets without compromising. They are also right for requiring human contact, clear language and jargon-free speeches. One must provide this at each stage of the contract’s life, without any interruption of experience, whether it concerns underwriting, management or claims reimbursement.

Then yes! New professionals, new approaches to insurance, and a great opportunity to reinvent themselves for the so-called “traditional” actors!

 

Laurence Willems