The insurer is necessarily a major player in road prevention

By on 1 April 2019

The official road accident figures recently published by the World Health Organization remind us of the permanent importance of road prevention: every year, approximately 1.3 million people lose their lives in road accidents across the world[1]. Although this figure is falling in some countries, road prevention actors, associations and public authorities are not taking their foot off the pedal on awareness campaigns and the regular updating of the highway code. At APRIL, we are convinced that the insurance professional is also a key player in road safety.

Insuring your vehicle is an obligation throughout the European Union. The insured/insurer relationship is often wrongly perceived as strictly pecuniary and administratively formalized. However, it is in the interest of the insurance professional to encourage responsible behavior and to relay road prevention operations: in addition to the public health challenge for society, to which any insurance stakeholder must contribute, the reduction in accidentology also significantly reduces costs for the insurer… and the insured.

It is for this reason that the APRIL group has long since implemented specific actions, which are part of the long-term approach, with its policyholders to promote virtuous behavior and, ultimately, the safety of all. All these actions necessarily go beyond the strict insurance field to support daily life. Proposing offers that better cover more responsible drivers, or even allow them to benefit from more attractive rates, are all proven solutions, particularly within our subsidiary specialized in two-wheelers insurance (APRIL Moto). Further on in this support approach, sponsoring the creation of communities to facilitate the sharing of advice, or even coaching, between peers is the responsibility of an insurance company. And this must only be the beginning of a virtuous approach to prevention, because we all have something to gain from it. Choosing a supplier for your insurance must be more than a financial choice: it is also and perhaps most importantly, the choice of your security partner.


Marc-André Dupont